IN THE PRESS
Selected interviews and press clips from reputable hospitality and travel publications around the world.
Weaving Innovation
into Hospitality :
Serving Passion and Expertise
for Every Investment
into Hospitality :
Serving Passion and Expertise
for Every Investment
Crafting exceptional hospitality experiences with a deep understanding and expertise within the luxury hospitality and
integrated resort sectors.
Weaving Innovation into Hospitality :
Serving Passion and Expertise
for Every Investment
Serving Passion and Expertise
for Every Investment
JONAS A. SCHUERMAN
EXPERTISE
As a core member of SJM Resorts, S.A., I played a pivotal role in the development of the iconic Macau Cotai Project.
This ambitious undertaking sought to position SJM as a global leader in entertainment,gaming,and luxury hospitality.By conceptualizing and executing the development of world-class hotels,cutting-edge facilities,and unparalleled culinary and entertainment experiences,we transformed the Cotai Strip into a beacon of luxury,attracting discerning travelers from around the world.
Orchestrated the creative development of over 30 dining concepts, overseeing projects from inception to execution, including talent acquisition.
Leveraging extensive experience across Asia, Europe, and the Middle East, I architected long-term restaurant business strategies that seamlessly integrated operations with innovative concepts.Demonstrated success with marquee openings such as:
Mesa by José Avillez at THE KARL LAGERFELD: Pioneered a groundbreaking collaboration with celebrated Portuguese chef José Avillez, delivering an innovative culinary experience.
Palace Garden at Grand Lisboa Palace: Curated a captivating dining environment inspired by imperial gardens, offering authentic Cantonese haute cuisine with a contemporary twist.
Casa Don Alfonso at Grand Lisboa Macau: Successfully repositioned a fine-dining institution into a relaxed yet refined concept, expanding its appeal while preserving culinary heritage.
By combining strategic vision with operational expertise, I have consistently delivered unique dining experiences that drive revenue and enhance brand reputation.
Catalyzed the evolution and solidification of the SJM Resorts, S.A. brand.
From the iconic Hotel Lisboa to the resplendent Grand Lisboa Palace, I orchestrated the brand journey, encapsulating the rich heritage, innovation, and luxury synonymous with the Lisboa name. This strategic leadership was instrumental in solidifying Macau's position as a global tourism and entertainment epicenter.
A distinguished career spanning over three decades in the realm of international luxury hospitality.
My tenure encompasses senior leadership roles at iconic properties such as Mandarin Oriental, Bangkok and Hong Kong, as well as Peninsula Hong Kong and Palace Hotel Beijing.More recently, I have contributed to the evolution of SJM's portfolio, including the legendary Hotel Lisboa and Grand Lisboa Macau, culminating in the grand opening of the Grand Lisboa Palace Resort.
Enhanced brand visibility and solidified market positioning through strategic partnerships and resource optimization.
By cultivating strong relationships with industry leaders such as Michelin and Robert Parker, I elevated Mandarin Oriental and SJM's brand to unparalleled heights. This strategic focus resulted in a record number of Michelin-starred restaurants under one roof, solidifying the brands' position as global culinary destinations.Championing international hospitality standards, I led the implementation of Forbes' rigorous criteria across Mandarin Oriental and SJM portfolios. This commitment culminated in an unprecedented achievement: a perfect score of 45 Forbes Travel Guide Stars, with both Grand Lisboa Palace and Grand Lisboa Hotel receiving the highest Five-Star rating.
INTERNATIONAL AWARDS
MICHELIN
My career has been dedicated to cultivating exceptional hospitality experiences. By elevating culinary standards, I contributed significantly to the market leadership of Mandarin Oriental and SJM. Strategic alliances with Michelin and Robert Parker were instrumental in amplifying their global prestige.
FORBES
Global recognition demanded a comprehensive elevation of standards. I spearheaded the implementation of Forbes’ rigorous criteria at Mandarin Oriental and the Grand Lisboa Palace Resort, subsequently establishing a new benchmark for all SJM properties.
This commitment culminated in an unparalleled achievement in 2023: a perfect sweep of Five-Star awards from the Forbes Travel Guide for both the Grand Lisboa Palace and Hotel.
This commitment culminated in an unparalleled achievement in 2023: a perfect sweep of Five-Star awards from the Forbes Travel Guide for both the Grand Lisboa Palace and Hotel.
ELEVATING HOSPITALITY
Creating Landmark Debuts of Global Enchantment, from legendary landmarks like Bangkok’s Mandarin Oriental to the dazzling debut of SJM’s Grand Lisboa Palace Resort, over the past 30 years I’ve orchestrated unforgettable guest experiences across the globe. My passion translates into thriving destinations, where guests become more than satisfied – they’re captivated by their stay.
Mesa by José Avillez at THE KARL LAGERFELD
GRAND LISBOA PALACE
GRAND LISBOA PALACE
Bringing the collaboration with renowned chef José Avillez (2-Michelin Star in Lisbon), SJM successfully introduced his renowned culinary concepts to their properties.
The collaboration resulted in the establishment of a highly acclaimed restaurant, making Grand Lisboa Palace a premier dining destination offering a remarkable culinary experience that combines exquisite cuisine, unparalleled ambiance, and exceptional service.
The collaboration resulted in the establishment of a highly acclaimed restaurant, making Grand Lisboa Palace a premier dining destination offering a remarkable culinary experience that combines exquisite cuisine, unparalleled ambiance, and exceptional service.
Palace Garden
GRAND LISBOA PALACE1
Palace Garden is a harmonious fusion of opulence, nature, and world-class hospitality, offering guests an unparalleled experience. The restaurant embodies elegance, tranquility, and a commitment to exceptional service.
By featuring the Eight concept and curating a menu of traditional recipes and contemporary reinterpretations of rare royal Cantonese dishes, Palace Garden brings the exquisite, authentic flavors of the Qing dynasty to life.
Casa Don Alfonso
GRAND LISBOA MACAU
GRAND LISBOA MACAU
Born from the renowned, two-Michelin-starred Italian restaurant, Casa Don Alfonso in Macau reimagines the fine dining experience. SJM played a pivotal role in transforming this culinary gem into a more casual concept centered around Neapolitan pizza.
The restaurant seamlessly integrated traditional pizza-making into its offerings, broadening its appeal to a wider audience while maintaining an elevated dining experience. Casa Don Alfonso’s unique ability to balance a laid-back atmosphere with the legacy of its predecessor, Don Alfonso 1890, has proven successful and is now being replicated in other locations.
The restaurant seamlessly integrated traditional pizza-making into its offerings, broadening its appeal to a wider audience while maintaining an elevated dining experience. Casa Don Alfonso’s unique ability to balance a laid-back atmosphere with the legacy of its predecessor, Don Alfonso 1890, has proven successful and is now being replicated in other locations.
Schweizer Hotelkönig leitet Milliardenprojekt in Macau
Der Schweizer Hotelier verantwortet im chinesischen Macau ein milliardenteures Hotelprojekt. Damit krönt er seine Karriere.
"Hotel of the Year" Best of the Best Hotel Awards
International luxury travel network, Virtuoso®, continued its week of celebration by announcing the highly-anticipated winners of the 2013 Best of the Best hotel awards last night at its 25th annual Virtuoso Travel Week conference.
Jonas Schuermann, GM of Mandarin Oriental
Jonas Schuermann, GM of Mandarin Oriental, Hong Kong and Caterina Murino — at Mandarin Oriental, Hong Kong
Hong Kong 50 Fantastic Years Gala Party
Mandarin Oriental Hong Kong 50 Fantastic Years Gala Party. Jonas Schuermann, David Tang, Lucy Tang and Dai Qinghua.
Mandarin Oriental celebrates its 50th birthday
CPP-LUXURY.COM has recently interviewed, exclusively, Mr Jonas Schuermann, General Manager of Mandarin Oriental, Hong Kong as the flagship property of the Mandarin Oriental Hotel Group turns 50 this year.
MANDARIN ORIENTAL HONG KONG TURNS 50
Once hailed as ‘one of the eleven great hotels in the world’, Mandarin Oriental, Hong Kong evokes the grandeur and class of an era long past.
CONTACTS
I'd be delighted to discuss your project or vision
Email:
jas@locatorhk.com
Tel:
Portugal +351 927 021 881
Hong Kong +852 6015 7283